Are you looking for an effective way to promote your brand or products to a large audience? If so, you might want to consider advertising on radio. Radio reach is everywhere and listeners tune-in while driving, working, or doing other activities. It’s a great way to get your message out there and reach a broad audience. Radio advertising can be surprisingly affordable compared to other forms of media, making it an attractive option for businesses of all sizes. Radio’s ability to target your ads to specific demographics and geographic areas, ensures your message is reaching the right people. Whether you’re a small startup or an established brand, radio advertising can be a powerful tool for growing your business and increasing your brand awareness.
WILD 95.3 is Calgary’s New Country breaking the latest Top 40 Country Tunes. Country music has a broad and loyal fan base, and listeners are often highly engaged and passionate about the genre. This means that your message has the potential to resonate deeply with your target audience and make a lasting impression.
Furthermore, country music listeners are often loyal to the brands and products they love, making them an attractive demographic for businesses looking to build a long-term relationship with their customers. Advertising on a country music radio station can also be highly targeted, allowing you to reach the right audience for your product or service.
WILD 95.3 has a strong local presence, and the format encourages social interaction and engagement with listeners with the incorporation of pop culture and topical themes.
VALIDATE is a reporting platform that connects visits on client’s website back to the ads that influenced them.
With VALIDATE, we are able to tag and identify a person that is listening via the online streaming, track how many times that listener hears our client’s ads, knows when that listener later visits our client’s website, and attributes that back to listener who heard the ad.
When a listener engages with us on our online streaming platform (Desktop, Mobile, App), this streaming audience helps us understand how the total radio audience behaves as a whole and how they are responding to a campaign. Using a combination of Streaming Data and Historical Percentage of Streaming Audience, we can calculate an estimated number of IMPRESSIONS based on when the ad runs.
Using a combination of Streaming Data and Data collected from your website via the VALIDATE Conversion Tag, we can track listeners’ actions and determine CONVERSIONS.